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Drawn from depth, refined with purpose

Drawn from depth, refined with purpose

A brand identity that emerged through deep discovery, insight and rounds of refinement, revealing a visual system built to endure, connect and reflect the depth of purpose.

Design SystemsBrandingPlacmaking5x Full-scope ProjectsStrategic Marketing
Pearl icon overlayed onto a render of a property from the development.
Pearl brand primary logo sat on a white background. Pearl brand secondary logo sat on a white background. Pearl brand guideline sheet displaying how the brand should be used. An A board displaying the Pearl branding with the message: Dive In. Pearl devlopment hoarding boards displaying a render of the development and the message: Dive In. Pearl roundels each with a unique design for the Pearl development.
The literal face of the company - Wayne. Founder, designer, developer.

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